Windows of Opportunity
Lately, I’ve been thinking a lot about timing—not just in business, but in life. There are things we tell ourselves we’ll get to later, opportunities we assume will still be there, and decisions we put off because we believe we have more time.
The truth is, windows of opportunity open and close. And AEP is one of those windows.
For a few short weeks, our industry creates an incredible amount of activity and opportunity. Advertisements are everywhere. Clients are paying attention. Plans are changing. Conversations that may be difficult to have during other times of the year are happening naturally.
But just as quickly as AEP arrives, it will be over.
That’s why we have to make the most of this AEP while we have it. Push hard. Work the opportunities in front of you. Don’t assume you can make it up later or that next year will look the same.
It won’t.
Next year’s AEP will bring different plans, different challenges, and different opportunities. You will never have this exact window again.
So as we enter AEP, prepare now. Get organized. Know your market. Contact your clients. Follow up with your leads. Ask the right questions. Look beyond the immediate sale and look for the complete solution.
The window is opening.
Make the most of it while it’s here.
Colan Mouton
Regional Director, NE